Rails Conf 2013 Split Testing for Product Discovery by Bryan Woods

251 views · Published 22 May 2013 · 35:07 · Indexed 10 November 2026

Channel: Confreaks · 2013 · Science & Technology

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In this talk, we'll explore split testing as a way to not only increase revenue and conversion through simple, surface-level changes, but also to dig deeper in order to help guide a product's roadmap by discovering which features customers really want and how much they're willing to pay.

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