Case Study: M & P Mercury Markets to the Asian Audience
117 views · Published 16 February 2017 · 5:56 · Indexed 29 October 2026
Channel: Take Me Fishing · 2017 · Education
As part of the Recreational Boating Leadership Council's "Strategies and Best Practices for Engaging New Markets" series, this educational module outlines M & P Mercury's initiative to market to, engage and sell to the Asian audience. Learn how M & P hired key personnel and worked to understand the nuances of this market segment to drive revenue.
More from this channel
-
5:58
Fishing and Boating Interviews: RBFF President Frank Peterson on the Mike and Mike Show
-
0:16
Take Me Fishing TV: "Fish or No Fish" Contest
-
2:11
Fishing and Boating News: National Fishing and Boating Week 30th Anniversary
-
0:34
Take Me Fishing TV: Support the Take Me Fishing Campaign
-
2:13
Take Me Fishing TV: Video Made by Kids for Kids
-
0:43
Take Me Fishing TV: Memories on the Water Contest-Winning Video
-
1:41
Take Me Fishing TV: "Don't Hang Up Your Hooks Yet" Fall Fishing Guide
-
4:53
Fishing and Boating Events: Interview-NMMA-Miami Boat Show