Supply chain is not a business function - You cannot cost cut to properity
2,302 views · Published 26 January 2010 · 2:08 · Indexed 20 September 2026
Channel: Fisher College of Business · 2010 · Education
Professor Douglas M. Lambert from The Ohio State University Fisher College of Business explains that supply chain networks require involvement from all business functions. Fundamentally, the "get no respect" business functions get put together (purchasing, operations, logistics), and eventually, these reducing-cost functions can't produce "gee-wiz" numbers anymore. Lambert tells a story to illustrate this phenomenon. No firm cost cuts to prosperity... you have to grow the revenue line. http://fisher.osu.edu/execed
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