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Virgin Atlantic Fashion Shoot - Unravel Travel Tv

1,267 views · Published 1 January 2013 · 0:33 · Indexed 8 November 2026

Channel: Unravel Travel TV · 2013 · Travel & Events

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Virgin Atlantic's glossy magazine new story: The Virgin Atlantic girls and their red uniforms are such a huge part of the Virgin Atlantic brand and as with most corporate businesses that have a large amount of uniformed staff, there's a guide as to how the uniform should be worn. Our last grooming/uniform guide was produced in 2003 and had a very corporate feel about it. Virgin Atlantic wanted to move away from 'grooming manual' to 'style magazine' With the aim of making staff feel important, they chose to use their own staff as models in the magazine. Who else could ooze the pride that goes with wearing the VAA uniform than Virgin Atlantic people. So they decided to launch 'Virgin's Next Top Model', inviting staff from all over the world to be a part of the project. Over 400 staff from across the business applied and with difficulty the final 24 were chosen. The team wanted to make the magazine informative, inclusive, fun, interesting and on brand.

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