The intersection between Technology x Creativity x Music - BBDO NY - Creative Summit
356 views · Published 5 July 2017 · 30:55 · Indexed 29 October 2026
Channel: The One Club for Creativity · 2017 · Nonprofits & Activism
Join Columbia Records Executive Jennifer Frommer and BBDO New York ECD Danilo Boer to discuss creativity in the music industry vs creativity for brands. Why do artists get away with things brands can't? Is the creative process similar? How is technology and social media advancing the way music can reach different audiences in breakthrough ways?
