2009 USC Body Computing Conference 3.0: Third Panel, Part 2
463 views · Published 25 January 2010 · 38:41 · Indexed 6 October 2026
Channel: USC · 2010 · Education
Visit USC on YouTube: https://www.youtube.com/user/USC/ Learn more about the University of Southern California: https://www.usc.edu The third installment of the University of Southern California's Body Computing Conference was held on October 9, 2009, hosted by Leslie Saxon, chief of the Division of Cardiovascular Medicine at the Keck School of Medicine of USC. The third panel discussion, "Body Computing and New Businesses: Nontraditional Businesses and Approaches to Networked Medicine," was moderated by James Mault, Director of Microsoft's Health Solutions Group. Panelists included Lucy Hood, executive director of USC's Institute for Communication Technology Management and former president of Fox Mobile Entertainment; Marientina Gotsis, Media Lab manager at the USCs School of Cinematic Arts; and Charles Gildehaus, managing partner at Gildehaus & Company. After renaming his panel title to "Disruption," along with his fellow panelists, James Mault led an engaging discussion on how new fields -- and an unprecedented level of connectivity through smartphones and social networks -- are going to revolutionize health care. With a panel of experts in telecommunications and interactive media, Mault challenged his group to explain how physicians can use new media to connect with patients, following a stimulating presentation on the steps Microsoft's Health Solutions Group has taken to help consumers manage their medical information online What is the key to getting consumers and health care providers to engage? Charles Gildehaus and Lucy Hood argued that consumers are changing their behaviors dramatically with the massive commoditization of information and convergence of media, and that health care has two big problems that conflict with this trend: really expensive experts in really inconvenient places, and that can't hold. Hood shared her experience in the mobile entertainment industry and argued that she's seen a major disruption in the way that consumers relate to their mobile devices. Marientina Gotsis added her expertise from interactive media and argued that new health solutions will have to include two big concepts -- storytelling and social networking. Ultimately, the panel concluded that this paradigm shift in health care means making things simple, convenient and entertaining.
