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5 Disadvantages For Using The Google Keyword Research Tool

644 views · Published 17 August 2012 · 2:37 · Indexed 16 October 2026

Channel: Drost Video · 2012 · Howto & Style

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5 Disadvantages For Using The Google Keyword Research Tool
http://www.drostdesigns.com/google-keyword-research-tool-disadvantage/

Many online marketers exclusively use Google's keyword tool to do online keyword research falsely believing it will provide accurate enough results to invest their time and money into using it. For instance they'll enter a keyword into the search box, press submit and receive hundreds of related keywords or keyword phrases showing how many searches each keyword receives for that month. They'll then use these keywords in their content hoping the web page will eventually get them ranked on the first page of Google and other search engines. The problem is...it doesn't always work out that way because the results can be grossly inaccurate.

Here are 5 disadvantages for using the Google Tool for keyword research

1. Inaccurate number of searches

The Google tool is designed around PPC impressions and data, and the competition metrics it provides are generally more relevant to paid search than organic results (those that appear on the left side of search engine results pages).

The search numbers also include a ton of automated searches from software generating reports. These are not humans searching for information but robots running reports that artificially inflate search totals.

2. The default settings are set to Broad Match

Most people using this tool are not aware the default settings are set to Broad Match. This means individual words are included  with plurals, synonyms and other relevant keyword variations. For example if you do a search on "skinny red shoes" it will include all the searches for any of the individual words, "skinny" "red" or  "shoes" or any combination of them in a phrase.

3. Global monthly searches differ from local monthly searches

Global monthly searches display how often people from all over the world searched for a keyword. Google shows the average number of searches over 12 months for each keyword in all locations, languages, devices, and keyword match types.

Local monthly searches display the number of searches for the keyword that meet certain criteria ie a particular geographic location.

And now I'd like to invite you to read the other disadvantages of using the Google Keyword Research Tool by clicking on the link below.

http://www.drostdesigns.com/google-keyword-research-tool-disadvantage/

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