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The Undiscovered Power of Unwritten Rules | Jeff Leitner | TEDxLakeForestCollege

2,559 views · Published 6 December 2018 · 14:01 · Indexed 15 October 2026

Channel: TEDx Talks · 2018 · Nonprofits & Activism

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Unwritten rules are the single biggest influence on how we behave and what we say at home, at school, at work, and in every social setting. They dictate how problems are solved, how organizations run, and how markets and societies function. But we rarely talk about them and we’re never taught to understand or leverage them – despite 2,500 years of evidence and a century of science. Jeff Leitner is a social innovator, taking on challenges around the world. He developed the first methodology for altering norms to effect social change, the first sequence for solutions to the United Nations Sustainable Development Goals, and the first doctorate in social innovation. He is a fellow at New America, founder of Insight Labs, co-founder of UX for Good, and author of See Think Solve: A Simple Way to Tackle Tough Problems. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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