Joshua Katcher of Brave GentleMan on 'Future Wool'

3,932 views · Published 10 July 2017 · 1:52 · Indexed 27 October 2026

Channel: PETA (People for the Ethical Treatment of Animals) · 2017 · Nonprofits & Activism

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Joshua Katcher—founder and creative director of Brave GentleMan, the world's first all-vegan luxury menswear store, in Brooklyn, New York—discusses his suits and jackets made of "future wool" and how new innovations like this mean that the future of fashion is moving away from using sheep and other animals. Suit up in these wool-free options to look and feel great while supporting ethical business practices. 

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