Nielsen Creates New Twitter TV Rating

1,157 views · Published 18 December 2012 · 5:57 · Indexed 23 October 2026

Channel: The Wall Street Journal · 2012 · Science & Technology

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TV ratings giant Nielsen has teamed with Twitter to create the "Nielsen Twitter TV Rating," a new audience metric based on the popular microblogging service. John Letzing reports on digits. Photo: Getty Images.

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