Becoming More Innovative - Michael Bills - Fisher College of Business

156 views · Published 9 July 2009 · 1:44 · Indexed 20 September 2026

Channel: Fisher College of Business · 2009 · Education

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Michael Bills from The Ohio State University's Fisher College of Business discusses the need for  companies to become more innovative. While current economic conditions will both encourage and discourage innovation within companies.  

Bills stresses that organizations have to develop viable products and services despite their current economic standing. To do so, companies must become much more consumer-centric, which means they develop all solutions based on the needs, wants and desires of the customer base. 

http://fisher.osu.edu/execed

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