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Video Marketing Mistakes And How To Correct Them

378 views · Published 4 February 2013 · 2:54 · Indexed 30 October 2026

Channel: Drost Video · 2013 · Education

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Video Marketing Mistakes And How To Correct Them
http://www.drostdesigns.com/video-marketing-mistakes/

In this video I'd like to talk about the top 10 video marketing mistakes and how to correct them.

When I first began creating videos to market my business I could have reduced the learning curve by avoiding the mistakes that I'm about to describe in this video.

1. Shaky shots
Use a tripod to stabilize the camera or else use a camera that has stability controls.

2. Long videos
Most people only have the patience to watch a maximum of 3 minutes but even less is much better. 

3. Boring videos
Break up the monotony of your videos by adding music, text and images and above all provide high quality content.

4. Insufficient lighting
For one year I used the standing lamps in my office to shine on one of the walls but the feedback that I got was that it looked a little washed out. Invest in a 3-point lighting kit to drastically improve the quality of your videos.

5. Lack of quality sound
Don't use the built in microphone of your camera or your laptop  because your sound will really suck. Instead invest in an external microphone such as the Blue Snowball Microphone or an external microphone for your iPhone. 

6. Create slide shows only
Don't make the mistake of just creating slide shows because you want to engage with your audience so create some talking head videos so your audience will get to know, like and trust you.  

7. Making your videos look too professional
Even though you can wow your audience with a professionally made video a personal video can engage your audience and increase the trust factor.

8. Failing to optimize
Video marketing is a great way to generate free traffic if it is optimized for the search engines. Make sure you include your main keyword phrase in the video file name, your title, description and tags. 

9. Thinking ranking is everything
Even if you achieve top rankings in YouTube or Google if it doesn't convert into leads or sales you'll be just spinning your wheels. 

10. No clear call to action
Without directing people where to go or what to do at the end of your video you'll keep losing visitors. 

Get more tips by subscribing to my channel right here:
http://www.youtube.com/user/iSiteBuild

or leave a comment on my blog post at:
http://www.drostdesigns.com/video-marketing-mistakes/

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