How FarmVille Games the Customer Loyalty System
2,038 views · Published 30 March 2011 · 2:29 · Indexed 26 October 2026
Channel: FORA.tv · 2011 · News & Politics
Complete Premium video at: http://fora.tv/conference/l2_facebook_indepth Video game marketing expert Gabe Zichermann outlines how Zynga turned the concept of customer loyalty on its head with the promotion of its 7-Eleven FarmVille Slurpee. Of the promotion, which awarded in-game credits of no actual value for real-world Slurpee purchases, Zichermann states simply: "Money comes in, money never goes out." ----- Gamification: The Secrets of Facebook Games GABE ZICHERMANN Author, Game-Based Marketing Everywhere Commerce: Facebook & Beyond NITA ROLLINS Futurist, Resource Interactive Facebook Places: "The Killer App" JAMIE TEDFORD CEO, Brand Networks Gabe Zichermann is the Gamification Summit Chair and co-author of the book, Game-Based Marketing. Gabe is also a board member of StartOut.org and a facilitator for the NYC chapter of the Founder Institute. Zichermann is a native of Canada and currently resides in NYC.
More from this channel
-
4:18
50 Ways to Save the Ocean - David Helvarg
-
6:59
What Happens to Cuba after Castro?
-
6:01
John Hulsman - Prudence and Foreign Policy
-
4:59
Maxine Hong Kingston - "Veterans of War, Veterans of Peace"
-
4:47
Overcoming America's "Oil Addiction"
-
4:35
Jimmy Wales - Two Views of the "Wiki" Concept
-
7:39
Art Across Cultures - Lawrence Rinder
-
4:36
Katherine Fulton - The New Philanthropy