Look Who it Was Random video

The Most Valuable Commodity Your Church Can Possess | Pro Church Daily Ep. #012

1,036 views · Published 20 January 2018 · 8:50 · Indexed 30 October 2026

Channel: Brady Shearer · 2018 · Howto & Style

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Our culture is saturated with advertisement and marketing. With so much vying for our consideration, attention has become a huge commodity.

See full post here: https://prochurchtools.com/valuable-commodity-church-can-possess-ep-012/

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WHAT’S IN THIS SESSION?

- Without attention, it doesn’t matter what message you’re sharing (0:55)
- American Marketing Association wrote about how the average consumer is exposed to up to 10,000 brand messages a day (2:11)
- Attention Span: the average human attention span has fallen from 12 seconds to about 8 seconds. (2:54)
- Canadians with more digital lifestyles struggle to focus in environments where prolonged attention is needed. (3:53)
- Early adopters and heavy social media users front load their attention and have more intermittent bursts of high attention. (4:38)
- Best way to get attention is to go where the attention is already being given (5:27)

SHOW NOTES & RESOURCES MENTIONED

- https://prochurchtools.com/
- https://www.facebook.com/prochurchtools
- https://www.storytape.com/
- https://www.instagram.com/bradyshearer/
- https://twitter.com/bradyshearer
- https://www.instagram.com/alexander.mills/
- https://www.ama.org/partners/content/Pages/why-customers-attention-scarcest-resources-2017.aspx
- https://www.scribd.com/document/265348695/Microsoft-Attention-Spans-Research-Report
- https://prochurchtools.com/happens-1-second-internet-ep-011/

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