Apple Enters the Wearables Business
312 views · Published 14 May 2014 · 2:46 · Indexed 1 November 2026
Channel: IESE Business School · 2014 · Education
Click here to visit our Face IT Blog for more IT videos http://blog.iese.edu/faceit/ The reports that Apple is close to buying the headphone company Beats was received with widespread skepticism, says Prof. Josep Valor. It doesn't seem to make sense from either a branding or a technological point of view. However, Apple has already shown an interest in headphones that measure physical activity and, as the wearable industry is gaining momentum, Apple and Beats may prove to be an unbeatable combination. SUBSCRIBE to Our YouTube Channel: Keep up to date with IESE's news! http://bit.ly/IESEyoutube http://www.iese.edu/
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