06. Building Blocks & Personalisation Strategy | Content & Experience | Adobe Symposium 2018

284 views · Published 8 October 2018 · 42:33 · Indexed 30 September 2026

Channel: Adobe for Business · 2018 · Science & Technology

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Experience Architecture: Exploring the Building Blocks & Personalisation Strategy

Mark Szulc, Adobe Asia Pacific
Drew Ascough, Virgin Australia Group
Adriana Porter, Virgin Australia Group
Simon Harries, Virgin Australia Group
Jonathan Steel, Virgin Australia Group
Andrew Clarke, Adobe

Explore a modern paradigm for content strategy with emphasis on one of the most misunderstood areas: content architecture.

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Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://adobe.ly/2MLHzvv

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