Look Who it Was Random video

The Hard-Won Beauty of Entrepreneurship

4,486 views · Published 23 October 2014 · 3:54 · Indexed 20 September 2026

Channel: ReasonTV · 2014 · News & Politics

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Starting a business involves massive emotional and financial risks. Why do it?

"It's all about writing your own script, controlling your destiny," says Chris Viligante, owner and founder of Vigilante Coffee, a roasting house and wholesale bean business based in Maryland. Reason TV reached out to Chris and a few other millenial-aged entrepeneurs to figure out what motivates them. 

The answer we got was different from those offered in popular politics. For these entrepeneurs, their job is a vital source of spiritual satisfaction. They've aligned what they love doing with what the world is willing to pay for. And they're authoring their own lives. As Nick Wiseman, owner of DGS Delicatessen, puts it: "This is my opportunity to actually make an imprint and do something that's my own."

Run time: About 4 minutes.

Directed and hosted by Rob Montz (twitter.com/robmontz). Camera by Todd Krainin.

Visit: http://reason.com/reasontv/2014/10/16/the-hard-won-beauty-of-entrepreneurship for links, downloadable versions, and more.

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