The Value of Visuals
4,535 views · Published 19 June 2018 · 1:23 · Indexed 25 September 2026
Channel: Camtasia · 2018 · Science & Technology
https://www.techsmith.com/visual-communication-research.html Thanks to tools like Facebook, Pinterest, Instagram and Snapchat, it’s never been easier to create, share and consume visual content. Every day, nearly two billion emojis are shared just on Facebook; two billion GIFS are sent through Giphy, and one billion hours of videos are watched on YouTube. The way we consume information and communicate has fundamentally changed. Businesses have started to adapt customer communications—GIFs into emails and emojis into subject lines, for instance. But how many have considered the impact of these digital communication trends on their most valuable asset: their employees? We set out to investigate how businesses are adapting to the needs of their workforce, and the potential financial and economic impact of visual employee communications. While we’ve long understood the benefits of visual communication on engagement and learning, the degree of impact this report revealed was a surprise even to us. Subscribe to TechSmith on YouTube: http://bit.ly/TSCYouTubesubscribe Find more great content on our blog: http://www.techsmith.com/blog Follow TechSmith on Twitter: http://www.twitter.com/techsmith Like TechSmith on Facebook: http://www.facebook.com/techsmith Have our monthly newsletter for tips, tricks & info: http://bit.ly/TS-news SNAGIT: http://www.techsmith.com/screen-capture.html CAMTASIA: http://www.techsmith.com/video-editor.html
