Real-time bidding for online advertisement
1,373 views · Published 25 May 2011 · 0:32 · Indexed 25 September 2026
Channel: News Direct · 2011 · News & Politics
DOWNLOAD ANIMATION WITH VOICE OVER: http://newsdirect.nma.com.tw/SingleItem.aspx?asset_id=OEM_20110525_OINT_003_V1 DOWNLOAD ANIMATION ONLY: http://newsdirect.nma.com.tw/SingleItem.aspx?asset_id=OEM_20110525_OINT_003 Real-time bidding for online advertisements can target individual consumers depending on their shopping habits and preferences, which makes it more efficient for companies to sell their products. More expensive ads are still sold the old-fashioned way, while real-time ad providers focus on the high-volume, low-cost market. Privacy advocates worry corporations are able to gather too much information about web users' online habits. On May 25, the EU will start regulating targeted ads and allow consumers to opt out.
More from this channel
-
0:36
Southern US devastated by the deadliest tornadoes in history
-
0:30
FEMA and FCC plan mobile-phone alert system
-
0:23
Brutal crackdown continues in Syria (animation with voice over)
-
0:23
Average salaries for different college majors
-
0:24
Avoiding West Nile virus: a guide
-
0:58
Sleep deprivation and finding the best bed time
-
0:24
Six tips for avoiding bedbugs
-
0:36
How to keep bed bugs away