Mark It: Digital Brands (Accessible Preview)
87 views · Published 26 August 2014 · 3:46 · Indexed 22 October 2026
Channel: Described and Captioned Media Program · 2014 · Education
The past few years have been all about social, digital and online experiences. The future doesn’t seem to show any signs of changing that. In today’s world, 65% of consumers report having had a digital brand experience that has changed their opinion of a brand. And 97% say that their digital brand experience influenced whether or not they eventually purchased a product or service from that brand. Digital is not just another platform to push out messages; digital is a way of life in which total control over a brand is not possible. Producer/Distributor: LANDMARK MEDIA Production Year: Grade Level: 10-12 Registered DCMP members can access this title for free at the following URL: http://www.dcmp.org/media/7763
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