Ranger Up's Nick Palmisciano
721 views · Published 3 March 2014 · 3:23 · Indexed 14 November 2026
Channel: The News & Observer · 2014 · News & Politics
Durham patriotic apparel company Ranger Up has gone from selling T-shirts in an apartment to building a brand that caters to and capitalizes on a niche market. The company has nearly 266,000 Facebook fans and is on target to bring in more than $5.5 million in revenue in 2014. President Nick Palmisciano talks about communicating with customers, strategies for growth and the controversial marketing of his company.
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