Managing Your Online Reputation: Why Search and Social Matter

2,155 views · Published 18 October 2012 · 49:38 · Indexed 22 October 2026

Channel: Harvard University · 2012 · Education

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Reputation management is a major component of online life, as anyone who has ever searched for oneself or a colleague can attest. Traffic from search engines and social media are key drivers of the need for identity and online profile management. As time spent on social networks grows (an estimated 17% of all U.S. time spent online in the U.S. is spent on Facebook) propagating content through these channels becomes increasingly important to ensure reach, even for specialized audiences.

This session showcases the experiences of current Harvard faculty including Alyssa Goodman, Gary King, and Mikolaj Jan Piskorski, who addressed ways in which academics can maximize online exposure for themselves and their scholarly work. It also offers practical guidance on managing online reputation, including the nuts and bolts of how to review and manage public web profiles, and a look at emerging trends and some lesser known tools and platforms.

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