Ken Segall introduces Insanely Simple: The Obsession That Drives Apple's Success

1,480 views · Published 1 June 2012 · 0:59 · Indexed 17 October 2026

Channel: Waterstones · 2012 · Entertainment

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"Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But its worth it in the end, because once you get there, you can move mountains".  - Steve Jobs, "BusinessWeek", May 25, 1998

To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon.

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