Psychology of Surveys: Measuring Public Opinion

529 views · Published 28 April 2014 · 1:09:24 · Indexed 6 November 2026

Channel: GBH Forum Network · 2014 · Education

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Barry C. Burden of Harvard University lectures on the science and technology behind measuring public opinion. How can we know what 200 million Americans think, feel, and know? Can telephone interviews with a few hundred people really describe public opinion? How much can answers be manipulated by rewording the questions?  

This lecture is ASL interpreted.

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