Like this Hoodie? Betabrand Will Make It

309 views · Published 9 February 2012 · 3:07 · Indexed 14 October 2026

Channel: The Wall Street Journal · 2012 · Howto & Style

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San Francisco-based retailer Betabrand is taking social to a whole new level, letting fans and customers vote on some of the clothes it puts into production. Stacey Delo reports 
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