Trends in the Audiovisual Sector: TV Still Matters for the Advertiser
82 views · Published 5 July 2011 · 3:52 · Indexed 8 November 2026
Channel: IESE Business School · 2011 · Education
On the heels of the digital revolution, which has led to fragmentation of content on specialized channels, the audiovisual sector is facing new challenges such as the introduction of 3D, the emergence of mobile television and changes in the system of distribution outlets. To survive in this new context, the industry needs regulation that ensures healthy competition, says IESE professor Luís Cabral.
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