Look Who it Was Random video

Use Incentives in your Social Media Marketing Strategy

878 views · Published 10 March 2013 · 4:51 · Indexed 28 October 2026

Channel: Orange County Real Estate: Patrick Schwerdtfeger · 2013 · People & Blogs

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Incentives drive everything on today's social internet.  Small incentives, big incentives, it doesn't matter.  Actually, the funny thing is that small incentives often work as well or better than big incentives.  In this video, Patrick offers a couple great examples of companies that offered small tiny incentives for small tiny actions, encouraging interaction and building trust in the process.

Interaction = trust.  So the more someone interacts with you, the more they trust you.  And of course, people need to trust you before they will buy from you so the real goal of any social media marketing strategy should be interaction.  If it generates interaction, you are upgrading prospects to customers at the same time.

Patrick Schwerdtfeger is the author of the award-winning book "Marketing Shortcuts for the Self-Employed" (2011, Wiley) and a regular speaker for Bloomberg TV.  He specializes in global business trends including big data, self-employment and the social media revolution.  He has spoken at conferences and conventions around the world.

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