Marketing Case Insight 17.1: Virgin Media
1,085 views · Published 8 May 2014 · 11:47 · Indexed 30 October 2026
Channel: Oxford Academic (Oxford University Press) · 2014 · Education
Richard Larcombe, Director of Advertising and Sponsorship at Virgin Media, speaks to Paul Baines about how the company uses digital marketing to differentiate itself in a saturated marketplace. Virgin Media is a leading communications provider offering fixed and mobile telephone, television and broadband internet services to businesses and consumers in the United Kingdom. This video case study corresponds to Chapter 17 of Paul Baines & Chris Fill's Marketing, 3rd Edition. http://oxford.ly/1bIKwcM
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