The Sumo Advantage | Bernie Brenner | Talks at Google

3,655 views · Published 28 April 2014 · 50:26 · Indexed 26 October 2026

Channel: Talks at Google · 2014 · People & Blogs

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Bernie Brenner is the host of Extreme Biz Dev. He frequently speaks to entrepreneurs, executives, and venture investors on the topic of strategic business development.He stops by Google Austin to discuss his book, "The Sumo Advantage."

From Amazon:

Bernie is the co-founder and EVP of business development at TrueCar Inc.

In Bernie's premier book, "The Sumo Advantage", you will learn how to build and sustain business development initiatives that will propel your enterprise. Discover how to identify potential partners and entice them to partner with you in a win-win scenario. Begin to understand the key terms of a successful partnership and learn how to negotiate to get them. Finally, you will learn how to identify the best BD possibilities, and get the most out of every strategic partnership.

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