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Head & Shoulders | Television Commercial | 1999

2,648 views · Published 22 May 2017 · 0:16 · Indexed 8 November 2026

Channel: Analog Indulgence · 2017 · Entertainment

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Head & Shoulders | Television Commercial | 1999

Head & Shoulders (H&S) is an American brand of anti-dandruff and non-dandruff shampoo produced by parent company Procter & Gamble that was introduced in 1961.[2] By 1982, it was the "number one brand" of shampoo, and it was noted that "[n]o one hair care brand gets so many ad dollars as Head & Shoulders, a 20-year-old brand, and no other brand matches its sales", despite it being a "medicated" shampoo.[3] Since the 1980s, the brand has long been marketed under the tagline, "You Never Get a Second Chance to Make a First Impression", which has been identified as an example of "anxiety marketing" commonly used by Procter & Gamble to drive sales by inducing fears of social consequences associated with the condition that the product claims to address.[4] In the 2000s, however, sales of the product dropped off - a phenomenon blamed on overextension of the brand into too many varieties, with over thirty kinds of Head & Shoulders being sold.[5]
A large number of celebrities have appeared in advertising campaigns for the brand, including Mexican celebrity Thalía,[6] British Formula One driver Jenson Button,[7] and Indian model Nauheed Cyrusi.[8]
The active ingredient is pyrithione zinc.[9] chemical type 5678495

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