The digital makeover of Genworth.com

40 views · Published 31 May 2018 · 1:10 · Indexed 25 September 2026

Channel: MultiVu · 2018 · Science & Technology

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Against a cinematic backdrop of soothing imagery in motion, Genworth’s newly launched website, genworth.com, provides families a place where they can find empathy, insights and resources – as well as some technological wizardry -- to help them navigate the financial challenges of growing older.
“In shifting away from the look and feel of a traditional insurance company website, our goal was to create a refreshingly different, contemporary website that reflected consumers’ desire for information about the impact of aging on their health, families and finances, as well our passion for helping people age on their own terms,” said Janice Luvera, vice president of Marketing at Genworth.
To view the multimedia release go to:
https://www.multivu.com/players/English/8249951-genworth-website-aging-long-term-care-financial-challenges/

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