Look Who it Was Random video

BACARDÍ Recreates The 'Golden Age' Of Hollywood In A Series Of Short Films - Unravel Travel TV

395 views · Published 4 February 2013 · 2:48 · Indexed 26 October 2026

Channel: Unravel Travel TV · 2013 · Film & Animation

Watch on YouTube

The authentic and enduring spirit of  BACARDÍ® rum is being immortalized through a series of three short films inspired by Hollywood's 'Golden Age.' In the style of some of Tinsletown's greatest movies, these captivating short films celebrate key early moments in the iconic brand's 150 year history.

The feel good spirit of the 1950s musical 'Singing In The Rain' features as the main influence for the first film, focusing on the creation of the tart and refreshing classic cocktail, the original BACARDÍ Daiquirí.

The American Civil War epic 'Gone With The Wind' provides inspiration for the second video, the portrayal of the Bacardí family's involvement in the fight for freedom during Cuba's turbulent political history.

For the third film, BACARDÍ and the Bat, hints of early Hitchcock showcase the iconic story behind the creation of the bat logo.

The films were shot in Mexico, which had an old sugar plantation doubling as the original BACARDÍ distillery. Bacardí film makers recreated the Technicolor style and tone of  Hollywood's 'Golden Age,' by shooting with a modern Arri Alexa HD camera and vintage lenses, followed by some post production.

Heide Cohu, Global Marketing Excellence Director,  Bacardí Global Brands said: "Sourcing period exact props, costumes and even the set location was crucial to creating the finished product.It wasn't these elements alone that shaped the final product. Cameras used in Technicolor contain three dye processing, which gives the tone and colour texture in these movies. It is impossible to recreate this with a modern, high resolution camera. So post production effects were pivotal to creating an antique feel."

LIVE broadcast Unravel Travel TV http://www.unraveltraveltv.com
Unravel Travel TV on You Tube http://www.youtube.com/UnravelTravelTV
Unravel Travel TV Twitter http://www.twitter.com/UnravelTravelTV
Unravel Travel TV Pinterest http://www.pinterest.com/unraveltraveltv
Unravel Travel TV Website http://www.unraveltravel.eu

More from this channel