Prudential: Content Marketing Case Study from FinanceConnect:13

2,903 views · Published 9 May 2013 · 57:40 · Indexed 29 September 2026

Channel: LinkedIn for Marketing · 2013 · Education

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Featuring: 
- Keith Gormley, Director, Social Media Management, Prudential Financial
- Zach Foster, Brand Strategy Director, Droga5 

A look at how Prudential is applying behavioral insights with best practices in content marketing to create a rich platform for brand engagement and social sharing.

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