Black Diamond earns top climbers’ trust and buyers’ loyalty

3,087 views · Published 18 April 2016 · 1:39 · Indexed 22 October 2026

Channel: Siemens Software · 2016 · Science & Technology

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Black Diamond has merged the form and function of climbing gear to earn buyer loyalty and the trust of the world’s greatest climbers—like Tommy Caldwell, who made the toughest free climb in history when he scaled Yosemite’s Dawn Wall. NX software helped unify industrial design and engineering for gear that’s beautiful enough to attract buyers, light enough to carry…and strong enough save lives.

http://www.siemens.com/plm/sports

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