Badvertisements: Stealthy Click Fraud with Unwitting...
1,329 views · Published 9 October 2007 · 41:13 · Indexed 11 October 2026
Channel: Google TechTalks · 2007 · Howto & Style
Google Tech Talks September 19, 2006 Dr. Markus Jakobsson, Associate Professor of Informatics at IUB Associate Director of CACR ABSTRACT We describe a new type of threat to the Internet infrastructure, in the shape of a highly efficient but very well camouflaged click-fraud attack on the advertising infrastructure, not using any type of malware. The attack, which we refer to as a "badvertisement", is described and experimentally verified on several prominent advertisement schemes. This stealthy attack can be thought of as a threatening mutation of spam and phishing attacks, with which it has many commonalities, except for the fact that it is not the targeted individual who is the victim in the...
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