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FESPA Webinars: PSP Marketing: How to maximise your print sales profit - FESPA TV

171 views · Published 22 November 2012 · 43:36 · Indexed 25 October 2026

Channel: FESPA · 2012 · Science & Technology

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Part 2 of a 3 part series. View this 45-minute session with FESPA author and print buyer-turned consultant Matthew Parker, Director of Print and Procurement Ltd, to hear how to get inside your buyers' minds, including deep insight on:

• 3 ways to make a prospect buy on priceReserve your 
Did you know that over 80% of the approaches in the print industry actually encourage the prospect to buy on price? But of course this just encourages print buyers to view print as a commodity. And to under-value the print suppliers that they use. Find out the most common strategies that encourage buyers to talk about price and nothing else.

• Why sticky customers are 7 times more profitable
Trying to sign up new print customers is hard work. That's why you need sticky customers. But what is a sticky Customer? How do you create sticky customers? And why do they so much more profitable? This webinar will provide all the answers to all these questions.

• How to make customers your instant sales force
Print sales if often a big overhead for any company. Wouldn't it be nice if your customers were bringing you a steady stream of new business? It is easy to achieve this. Attend this webinar to find out how. Find out more at http://www.fespa.com

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