Daily Huddle - Ep 58 | When And Why You Should Use Exclusions For Your Facebook Ads
1,560 views · Published 17 February 2018 · 28:24 · Indexed 22 September 2026
Channel: Fred Lam · 2018 · Education
Ask Your Question Here: http://www.FredLam.com/ask Everyday, Fred will answer 5 questions in detail to help YOU build, grow and scale your online business. Plus, every Monday, Fred will announce the lucky winner to his Kickstart 500 Grant! ---------- Today's Theme: When And Why You Should Use Exclusions For Your Facebook Ads Questions Asked In This Episode ---------- 1. My question is about Facebook targeting. I've been testing a few ads, gotten a few sales here and there, nothing major yet. I seem to have a bit of trouble figuring out how to target, so that my audience isn't too broad. I'm selling phone cases. If I target people who own the kinds of phones that I sell cases for, the audience tends to get really big. If I narrow it down to also include similar brands that sell phone cases, it sometimes goes too small (I've targeted audiences ranging from 100K to 300K so far) Would it be a good idea to run a more open targeting and letting Facebook figure out who'd be interested in my ads so I can gather more data? 2. My question is this, why is it that when I have 3 ads running at $5.00 a day and one of them is reaching out to more than 2,000 people and the other is reaching only 400 or so? I target and research a lot. Just dont understand why. Pixels are working great, targeting is good, relevance score is good, just confused. 3. Hi Fred , can you please go over and discuss .......... doing an " Exclusion " campaign via Facebook Ads ? Thanks so much 4. I started a general store and want to test many Niches. Maybe first. Where you said about having a Facebook business manager, with 2 or 3 ad accounts . my question is : Can i advertising 1 ad account in 2 difference Niches or many? Or 1 ad account one product advertising? For the first week, I want to Create ads advertising 2 difference Niches at the same time direct to my General Store... how can I do this pls give some suggestions! I’m so confused! Thanks You very much! 5. I created a brand new ad account and ad campaign. But before it could get out of the gate, I got a message that said payment and account disabled. I tried to create a new ad account but FB doesn't know me. What should I do? And does it mean that I can never use FB ads for any ventures for the rest of my entire life? ---------- About Fred Lam ---------- Fred Lam started his working life over 13 years ago as a dishwasher. Knowing that he wanted more from life, Fred began venturing into the online business world. His knowledge and accomplishments in the media buying field brought him recognition and prestigious positions. He quickly launched to the top as the youngest Marketing Manager for BMW Group Canada. Today, Fred is the CEO of several multimillion-dollar businesses, including iPro Academy. Fred has coached thousands of students around the world and continues sharing his knowledge in Starting From Zero. ---------- What other days about Fred Lam ---------- "I have never seen someone that can simplify an online business the way that Fred can. Imagine, you can put the entire country of China at your disposal! Amazing..." ~ Anik Singal, CEO of Lurn "I recommend anyone looking to quickly start an online business work with Fred Lam. This man is brilliant. He has already gone out and change so many lives!" ~ Les Brown, #1 Motivational Speaker ---------- Want to learn more from Fred Lam? ---------- Download his 10-part video training series for anyone who wants to start an eCommerce business starting from zero: http://www.ZeroUpLab.com/free-course Follow him on Facebook: http://www.Facebook.com/FredLamOfficial Subscribe his Youtube Channel: http://www.Youtube.com/c/FredLam Follow Fred On Instagram: https://www.Instagram.com/fredlamofficial
