What are the most common hurdles when trying to deliver customer centric products?
155 views · Published 19 September 2017 · 1:55 · Indexed 21 October 2026
Channel: Aquent Australia · 2017 · Education
At our Put it to the Panel event on "Designing for Digital Transformation - A customer centric approach", panel moderator, Bastiaan Storm asks our panel 'What are the most common hurdles when trying to deliver customer centric products inside organisations?" Our panelists were: - Monique Rappell, Head of Experience Design, Great Ideas Grant @ ABC - Dan Martin Smith, Director of Human Centred Design, Business Bank @ Westpac - Gerry Scullion, Director and Principal HCD Design Consultant @ Humana Design - Erietta Sapounakis, Product Design Team Manager @ Telstra - Kelsey Schwynn, General Manager @ Today Sydney Event organised by Firebrand Talent, Aquent and Vitamin T and hosted by Vivant.
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