Google-Motorola, a Surprising Purchase
102 views · Published 8 September 2011 · 4:15 · Indexed 30 October 2026
Channel: IESE Business School · 2011 · Education
On 15 August, Google purchased Motorola for $12.5 billion. What are Google's intentions in acquiring the company with the most losses per unit sold among handset makers? IESE professor Josep Valor analyzes the possible keys to this surprising purchase.
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