Gamification: Behind the Buzz • Lars Kroll Kristensen • GOTO 2013

272 views · Published 6 October 2013 · 45:34 · Indexed 20 October 2026

Channel: GOTO Conferences · 2013 · Science & Technology

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This presentation was recorded at GOTO Aarhus 2013
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Lars Kroll Kristensen - Development Director at Unity Studios

ABSTRACT
Gamification is one of those buzzwords thrown around in the IT industry, but what does it really mean? What are the core values in gamification? How can YOU benefit from it?

Lars Kroll will talk about how Unity studios has used gamification; the application of game technology and game design to non-game applications. He will show practical examples, and provide inspiration to anyone with an interest in product design, usability, user engagement, and even process optimization. 

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