The CMO Survey - August 2017
1,291 views · Published 29 August 2017 · 2:22 · Indexed 27 October 2026
Channel: Duke University - The Fuqua School of Business · 2017 · Education
Digital marketing performance is lagging. This may be because companies remain focused on digital marketing strategies, not on building a digital marketing organization, according to a survey conducted by Duke University Fuqua School of Business professor Christine Moorman. https://cmosurvey.org/
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