Developing a Dynamic Bidding system for a location aware Mobile landscape
241 views · Published 6 September 2014 · 42:47 · Indexed 28 October 2026
Channel: Hasgeek TV · 2014 · Science & Technology
This session is to help structure a hypothesis-based approach to engineering problems and learning to quickly translate & implement algorithms on weblogs (mobile footprints) data. This session is about 2 main things: 1. Introduction to a Real Time Bidder(RTB) & Dynamic bidding in a location based mobile marketing. 2. Three specific problems that the speaker's company addressed to increase the bottom-line for their clients & how they scaled them.
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