Mental design

4,897 views · Published 4 September 2018 · 28:01 · Indexed 29 October 2026

Channel: PopTech · 2018 · Science & Technology

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The lens of social science provides a pathway to design for greater human capability. Dan Ariely guides us through the notion of designing for the mental world, a virtually ignored space that has the potential to dramatically improve health, financial decision-making and overall quality of life.

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