Look Who it Was Random video

Who owns soccer? Investors are pushing into the Bundesliga | Made in Germany

1,148 views · Published 24 September 2014 · 4:43 · Indexed 20 September 2026

Channel: DW News · 2014 · News & Politics

Watch on YouTube

It seems as though investors are queuing up for Germany's first division clubs. The clubs are well-managed and their image is good, and since Germany won the world cup they've become even more attractive.
Both fans and the Bundesliga are concerned that sponsors' influence might become too great. Still, car manufacturer Audi has been a reliable strategic partner for Bayern Munich for years. Now the public insurance group Allianz has also taken a stake in the Munich club in the hope of reaping some of the rewards. 

Read more: http://www.dw.de/program/made-in-germany/s-3066-9798

More from this channel