Appenzeller cheese's survival strategy

3,818 views · Published 27 December 2013 · 4:38 · Indexed 8 November 2026

Channel: SWI swissinfo.ch - English · 2013 · People & Blogs

Watch on YouTube

A number of Swiss cheeses face an uncertain future due partly to the European economic crisis, which has hit the export market. But Appenzeller sales are stable thanks to the brand identifying strongly with the region where it is produced.(Julie Hunt, swissinfo.ch)  

---
swissinfo.ch is the international branch of the Swiss Broadcasting Corporation (SBC). Its role is to report on Switzerland and to provide a Swiss perspective on international events.

For more articles, interviews and videos visit swissinfo.ch or subscribe to our YouTube channel: 
 
Website: http://www.swissinfo.ch
Channel: http://www.youtube.com/swissinfovideos
Subscribe: http://www.youtube.com/subscription_center?add_user=swissinfovideos

More from this channel