Digitalization and China: Leading Trends Shaping the Tourism Industry

1,302 views · Published 11 December 2015 · 3:33 · Indexed 21 October 2026

Channel: IESE Business School · 2015 · Education

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Key tourism industry confirm its going from strength to strength at present. Its healthy growth and bright prospects are thanks to momentum from China, innovation and the new trends millennial tourists are setting. The main drivers of the industry's growth and change were analyzed at IESE's 4th Tourism Summit.

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