Look Who it Was Random video

Code M -- pitting creativity against malaria | Ije Nwokorie | TEDxBrixton

1,489 views · Published 26 November 2014 · 13:42 · Indexed 21 September 2026

Channel: TEDx Talks · 2014 · Nonprofits & Activism

Watch on YouTube

This talk was given at a local TEDx event, produced independently of the TED Conferences. Whilst reflecting on the products his company has created, Ije Nwokorie came to notice that a collaborative working pattern, though risky, actually solved multiple problems. This led him to wonder if the same approach could be used to save human lives. Code M was born from this question. By pitting creativity against malaria, he sees the power of collective ideas as a way to create life-changing solutions.

Ije Nwokorie is the global CEO of Wolff Olins. Wolff Olins, one of the world’s most influential brand consultancies, is responsible for brands such as (RED), Orange, GE, Mercedes-Benz, New York City, London 2012, among others. Born in America, Nwokorie spent his early years in Nigeria, an experience he credits with underpinning his creative outlook, as it is a world where commerce, culture and creativity are necessarily intertwined with everyday life. He completed his architecture training at Columbia University and has worked on urban regeneration projects in Africa, special effects in New York and computer gaming in London. Nwokorie joined the Wolff Olins team in 2006 as a senior strategist, was appointed managing director of Wolff Olins’ London office in 2010 and became global CEO in 2014.

About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

More from this channel