Coke, An Olympics Marketing Winner

769 views · Published 14 August 2008 · 2:34 · Indexed 20 September 2026

Channel: The Wall Street Journal · 2008 · Travel & Events

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In the Olympic competition for marketing, this year's prize is 1.3 billion Chinese consumers. WSJ's Geoffrey Fowler reports that Coca-Cola has emerged as the winner and tells us how the company is attempting to get hip to the Chinese market. (Aug. 12) 
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