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Improve In-Stream Video Ad Click Through Rates

1,580 views · Published 22 June 2015 · 2:30 · Indexed 29 October 2026

Channel: Drost Video · 2015 · People & Blogs

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4 Ways To Improve In-Stream Video Ad Click Through Rates
Download my cheat sheet at: http://www.drostdesigns.com/video-ads-cheat-sheet You'll learn how to set-up your first video ads campaign.

Do you want to increase the Click Through Rate of your in-stream video ad?
Do you want to reduce your cost per view?

Google recently changed the way viewers interact with in-stream ads so they can also be viewed on mobile devices. Google says “we believe these new features will make video ads even more engaging.” 

Here are the 2 things that have changed and what to do about them:

1. New click behavior
Formerly clicking anywhere on the player would count as a click. Now only clicks to cards, your call to action (CTAs), the video header, companion banner or a link at the bottom of the player will count as a click. 

2. Charge for click or full view 
You'll be billed for either the full view or click but not both. 

Here are 4 Ways To Increase Your Click Through Rate

1. Create an annotation
This is a clickable link you can place anywhere inside your ad. It enables you to redirect viewers to any website associated with your YouTube account.  Visit the resources at the bottom of this page to learn how to create an associated website annotation.

2. Create an Interactive Card
These are clickable links that are mobile-friendly. They appear at the top right of your video ad. When someone clicks on the card they can be redirected to a video, youtube channel or your landing page. Visit the resources at the bottom of this page to learn how to create an interactive card.

3. Create a call-to-action overlay
This is a small banner you can add to the bottom right of your in-stream ad. You can redirect viewers to your landing page, a video or YouTube channel. Keep in mind these won't appear if you use cards. You have to create one or the other. Visit the resources at the bottom of this page to learn how to create a call-to-action overlay.

4. Create an arrow that points to the advertisers link
Create an arrow during the video creation process that points to the “advertising link at the bottom left of the video. This will help show viewers where to click instead of clicking anywhere in the video.

Now you know the 4 best ways to increase the click through rate of your in-stream video ads. It will not only improve engagement but you'll pay less for your ads because   the clicks are more intentional.

Download my cheat sheet at:
http://www.drostdesigns.com/video-ads-cheat-sheet
You'll learn how to set-up your first video ads campaign.

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4 Ways To Improve In-Stream Video Ad Click Through Rates
https://www.youtube.com/watch?v=AoAgHTI-qa4

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https://www.youtube.com/watch?v=WBsoR-pLO-A

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