Look Who it Was Random video

Content is King or Queen? - Patrick Schwerdtfeger

168 views · Published 17 October 2009 · 1:57 · Indexed 20 September 2026

Channel: Orange County Real Estate: Patrick Schwerdtfeger · 2009 · Science & Technology

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http://www.SocialMediaVictories.com/

Patrick Schwerdtfeger discusses the fact that content is no longer King.  It has dropped to second place, replaced by community engagement.  Community engagement is the single most important ingredient to success on today's social internet and companies looking to leverage social media platforms need to engage their communities.  And what's in 3rd place?  Authenticity and transparency.

This video was recorded on August 15, 2009 in Berkeley, CA.  It was part of a full-day workshop entitled Social Media Victories  Real Businesses, Real Campaigns, Real Results which focused on how entrepreneurs, small business owners and self-employed service professionals can leverage Twitter, LinkedIn, Facebook and YouTube to grow their businesses.

Patrick is the author of Webify Your Business  Internet Marketing Secrets for the Self-Employed (2009) as well as Make Yourself Useful  Marketing in the 21st Century (2008).  You can purchase the latest book on Amazon but you can also get it for free at the following website.

http://www.WebifyBook.com/

By subscribing, you will receive one chapter via email each week for a year.  You should know that the book also includes 6 chapters that are not in the email course and the book also has a step-by-step action guide at the end of each chapter.  The email course does not have those itemized to-do lists.

This video is about the 3 most important ingredients to success on the modern internet.  People and companies need to engage their communities to build influence.  Interaction builds trust and awareness.  Trust and awareness build interest.  And interest builds demand.  Community engagement is at the heart of modern ecommerce.

Patrick is a sought-after professional speaker who has spoken in Canada, the United States, Europe and South America.  He speaks about leadership on todays social internet, small business marketing and the opportunities of our changing information economy.  Call 510-282-4115 to inquire about speaking fees and scheduling.

Patrick Schwerdtfeger, Champion of the Modern Entrepreneur

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